Marketing

Our Aim

The course emphasizes upon the various contemporary aspects of business and train to develop managerial skills to occupy high ranks in their career. This programme provides comprehensive industry exposure coupled with academic knowledge.

Scope & Employability

The program is designed to prepare students for lucrative careers both in Public and private sectors. After successful completion of 2 years full time management program, students will be awarded masters Degree in Management, duly approved by All India Council for Technical Education (AICTE), Govt. of India.

About The Department

Established in 2009, the MBA department offers a two year MBA programme approved by AICTE, Govt. of India and affiliated to Uttarakhand Technical University (UTU), Dehradun. The course is divided into four semesters of six months each.

Specialization in Marketing

The program provides a strong foundation in the key areas of Business Management with a strong focus on marketing concepts. Globalization of market place coupled with IT revolution has dramatically changed traditional marketing strategies. There is a huge demand for marketing professionals across various segments of the industry like FMCG, Supply Chain, Telecom, Banking, Retail etc.

Areas of Importance of the Program

  • Marketing management
  • Sales management
  • Consumer behavior
  • International Marketing
  • Marketing of Services.