Marketing

About Specialization

The globalization of the Indian economy has spread out the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing management in India that revolves around matching the wants of customers to the marketing resources of a company. Therefore primarily, this involves remodeling consumer demands into services or products, that the company will fruitfully provide, deliver and promote within the marketplace.

An average of 50% students choose Sales and marketing profile to start their career with. Studying marketing in your PG can broadly teach you regarding, sales, marketing fields, leadership management skills, market methods, product management, marketing research and consumer trends etc., you’ll be able to determine the market choice research through analysis of demand, competition, economies and so on. Secondly, you’ll be able to utilize tools like marketing research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the organization or company.

In order to satisfy these demands, we emphasize on nurturing marketing skills, in our program and with non traditional and industry oriented teaching manner like live projects, case studies etc we prepare our students to stand out in the crowd and be a profound marketer. Our marketing alumni are working with a number of best companies in several industries and are holding positions of notable repute each in corporate and Govt. sector

The focus of the program is on sharpening analytical and decision-making skills in topics like advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing. The marketing stream focuses on:

  • Retail Management
  • Services Marketing
  • Product Marketing