Bachelor of Business Administration

Bachelor of Business Administration

Bachelor Program in Business administration (BBA)

“Management skills are about taking the right decisions at the right time and getting them implemented by the right people”

Three years BBA aims in preparing a thorough breed of executives with in-depth knowledge and Industry Exposure and Strategic Management Orientation. The candidates will be ready to take up responsibilities in any business (domestic and/or global) to ensure growth and success in the business they are assigned to. This course has been designed for those undergraduates who strive for success in their life. This course is designed in 3 different parts as the student who is an undergraduate can make him aware of the management function and practices.

To be successful in the corporate world, one needs to develop strong analytical & problem-solving skills, good understanding of human behavior and use of technology. This is achieved by applying a variety of concepts and techniques to core business activities in functional areas of companies like Customer Service, Accounting & Finance, Operations, Marketing & Sales, Human Resources, Training & Development, Stores & Inventory, and Audits & Controls etc.

Course Objective:

  • To critically appraise a range of relevant theoretical business management concepts.
  • To critically appreciate the significance of recent theoretical developments in business and their strategic implications.
  • Theoretical & Practical knowledge on business and inter-disciplinary areas of management.
  • Learn and apply the essentials of critical business processes like Strategic Management, Finance, Marketing, IT, Product Design, Business Ethics, HR and Operations in this context.

Course Duration:

  • The BBA Program can be completed in a period of 3 Years.

Course Structure:

First Year Second Year Third Year
Semester-I Semester-II Semester-III Semester-IV Semester-V Semester-VI
1.Management & Organization Behaviour

2.Business Statistics

3.Entrepreneurship Development

4.Environmental Science

1.Human Resource Management

2.Business Accounting

3.Production and Operations Management

4.English/ Modern Indian Language (MIL)

1.Managerial Economics

2.Principles of Marketing

3.Econometrics/ India’s Diversity and Business

4.IT Tools for Business/Personality Development and Communication Skills/E- Commerce/Statistical Software Package(s)

1. Business & Marketing Research


3.Financial Management

4.Ethics and Corporate Social Responsibility/Tax Planning

5.Summer Internship & Viva-Voce

1. Quantitative Techniques for Management

2.Legal Aspects of Business

3.International Finance (Or) Finance Modelling and Derivatives

4.Consumer Behaviour (Or) Retail Management

5.Training and Development (Or) Performance and Compensation Management

6.Global Business Environment (Or) Multinational Business Finance

7.Investment Banking and Financial Services (Or) Investment Analysis and Portfolio Management

8.Marketing of Services (Or) International Marketing

9.Management of Industrial Relations (Or) Talent and Knowledge Management

10.International Trade Policy and Strategy (Or) Transactional and Cross Cultural Marketing

1.Business Policy and Strategy

2.Financial Institutions and Markets

3. Project Appraisal (Or) Business Analysis and Valuation (Or) Strategic Corporate Finance.

4.Personal selling and Sales Force Management (Or) Advertising and Brand Management (Or) Distribution and Supply Chain Management

5.HRD; System and Strategies (Or) Counseling and Negotiating Skills for Managers (Or) Cross Cultural HRM

6.International Distribution and Supply Chain Management (Or) International Accounting and Reporting System (Or) International Joint Ventures, Mergers and Acquisitions.

7.Research Project & Viva Voce

Course Duration

Three year full time semester course approved and affiliated to HNB Garhwal Central University, Srinagar Uttarakhand